Every jar has a story.
Petal & Crumb began after one of the most challenging chapters of my life. I dedicated several years to helping friends grow their family as their gestational altruistic surrogate. It was a journey filled with incredible joy, but also heartbreaking loss when that chapter unexpectedly came to an end. It completely changed how I saw connection, kindness and community.
Baking became more than creating desserts. It became a way to create moments that bring people together. After giving so much of myself to others, it became something that belonged to me again - a creative outlet, a fresh beginning and a reminder that beauty can grow even from the hardest of seasons.
Today, every dessert jar is handcrafted in Perth using premium local ingredients, thoughtful presentation and the belief that everyday treats can feel extraordinary. Every jar is made with the hope of creating a small moment of joy, whether you’re celebrating something special or simply slowing down in life.
As Petal & Crumb grows, so does my mission. My dream is to one day support women navigating life’s toughest seasons, because no one should have to face them alone.
What started as a little dream and something to help me heal has grown into something more beautiful than I ever imagined.
Every dessert jar, every coffee poured and every person who has supported Petal & Crumb has helped turn that dream into something real.
And along the way, we've had a few pinch-me moments worth celebrating.
2026 Emerging Business of the Year - Runner-Up
Recognised at the SBA Awards, a milestone that means the world to our little business and something we didn’t expect to receive so soon.
2026 SPARK Grant Recipient - $5,000
Awarded funding to help Petal & Crumb grow, reach more people and continue spreading a little sweetness in our community.
These achievements aren't just about business growth. They're reminders of what's possible when you take something difficult and turn it into something beautiful.
And the loveliest part? We're only just getting started.
Little Wins, Big Dreams
